Published: 01 December 2016 Written by Michael Jones
Survey shows gift vouchers top Christmas gift lists
Gift vouchers are at the top of Christmas shopping lists this year, according to a survey of radio listeners by Commercial Radio Australia (CRA) and Presslaff Interactive Revenue.
Seventy percent of survey participants said they like to give gift vouchers for Christmas, with toys (57%), clothes (56%) and bath and beauty products (52%) following closely behind.
One quarter of respondents said they expect to spend between $500 and $1,000 in total on gifts over the Christmas shopping season, with most leaving the shopping to the last week.
The study is the latest in the series of Finding Consumer Trend (FCT) reports, which offer insights into the lifestyle interests and buying intentions of regional radio listeners.
Further details in the attached media release and the 2016 Gift Giving Executive Summary is available on the Radio It’s a Love Thing website.